Smartroll is an Australian eCommerce brand specialising in premium luxury bathroom renovation. While the product had strong customer reviews and healthy traffic, the online buying journey lacked the structure required to support scalable wholesale growth.
Smartroll is an Australian eCommerce brand specialising in premium luxury bathroom renovation. While the product had strong customer reviews and healthy traffic, the online buying journey lacked the structure required to support scalable wholesale growth.
I redesigned the wholesale acquisition process from end to end, creating a streamlined system that guides potential distributors from their initial application through approval, account creation and purchasing. Alongside this, I developed a dedicated conversion-focused landing page for Meta Ads (https://go.smartroll.com.au), simplified the user journey, refined the messaging and introduced a cleaner visual direction to better position the product as a premium offering.
The result is a far more structured and scalable sales ecosystem that reduces manual administration while creating a smoother experience for both customers and internal staff. The wholesale application workflow now captures qualified business enquiries, sends structured approval requests to the sales team, automatically provisions wholesale accounts upon approval, and gives approved customers immediate access to wholesale pricing through a frictionless onboarding process.
https://smartroll.com.au
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